![]() It became the world’s largest two-wheeler manufacturer in 2001, in terms of unit volume sales in a calendar year, and has maintained the coveted title for the past 18 consecutive years. With innovation at the core of its philosophy, the New Delhi (India) headquartered Hero MotoCorp has been at the forefront of designing and developing technologically advanced motorcycles and scooters for customers around the world. Hero MotoCorp (Formerly Hero Honda Motors Ltd.) is the world’s largest manufacturer of two-wheelers. Hero has since become synonymous with two-wheelers in India. PTI TR ARV ARV 07291202 NNNNĭon’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp.The origins of Hero Group can be traced to 1956 when Hero Cycles Limited was established by the Munjal brothers, namely Dayanand Munjal, Satyanand Munjal, Brijmohan Lall Munjal and O. ![]() Shares of the company were trading 1.17 per cent down at Rs 1,800.75 apiece on the Bombay Stock Exchange in the afternoon today. Hero Group and Honda had signed a new licencing agreement in March under which the Indian firm will pay Honda 45 billion yen (about Rs 2,450 crore) till 2014. ![]() The Hero Group had agreed to buy out Honda's 26 per cent stake in HHML for Rs 3,841.83 crore.Īs per an agreement signed between the two erstwhile partners, Hero can use the Honda brand till 2014, but the Indian group wants to acquire a new identify of its own at the earliest in order to maintain its leadership position. It embarked on the journey to acquire a new brand name after the two joint venture partners of HHML - Hero Group of India and Honda Motor Co - decided to part ways in December last year. The independent brand communications firm was mandated to devise the new brand positioning of the company. ![]() Later on, in May, the two-wheeler major roped in Law & Kenneth (L&K) as a creative partner to launch and establish the new brand of the company. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |